Beginning early this year, google made some changes to their search ranking, the reason cited is that google wanted to provide more relevant results, google engineers published blog post which indicated there were 11.8% organic search results will be affected, in plain English, there are about 12% of google search results are considered low quality by google itself. Google started this change almost one year ago, and recently I see some of my ranks were lowered considerably, the good thing is that those keywords promoted by content rich links are not affected, some of the keywords even ranked better than before, it’s almost a sure thing that plain link building loses all it’s attraction, at least in the eye of google.
What is old way of link building any way? a lot of marketing companies did and are doing the plain link building, they will get links from any websites which accept adding links, the only updates on those websites are the new links, almost all of them are garbage, the name of link spamming sites is justified. The latest google update will definitely downgrade most if not all of these sites, all the links on those websites will have the same fate.
A few real world examples will help to explain what I said. When I got into online marketing long time ago, I needed to rank the keyword, Dog Collar, it was old way of link building all the way, a lot of sites I used had too many links, and the worst thing is that those sites are linking sites only and had no content, not even crap content. I would give credit where credit is due, this linking strategy worked, lately the keyword link stayed on the first page for a while, this was the case until google made the change. Now let’s look at another keyword, chain puller , we promoted this keyword with articles and blog posts, with very few plain links, now we have really good ranking for this keyword. Now contextual links win the battle, then what? Actually this is all about content, so if you create great content, not only people will love to read your stuff, so do the search engines. How do you do it? Writing articles and building blogs, take a look at this blog, top smartphones 2011 , I didn’t put too much effort into it from start, but I never stopped posting, the result? I got nice ranking for a few realy nice keywords now. As far as SEO concerned, creating quality content and article marketing is what we have to do to get great result. If you can build a group of your own blogs, something like Lift Sling, then you will have a powerful weapon in your SEO arsenal.
Remember content is king, you just need to create content, publish and share with people, and put your keywords in the context you’re good to go, your effort will reward you handsomely in the end. Whatever you do, you will need persistence and patience, long term strategy is required to improve anything of significance, it doesn’t matter you’re doing SEO or advertising your business, keep writing, publishing, sharing and creating, you will see the day of success. Ezine is one of the best article directories out there, new article will be indexed within an hour if not minutes, and some popular blogs will get your post indexed in minutes, there venues are ideal for promoting your site, I believe you should see for yourself, like this E Track Strap , nice writing, good content, published on popular site, this article is a good example of article marketing.
We’re not finished yet, please remeber, if you don’t take social media account, you’re lost. The Twitter tools is a wordpress plugin, you can install it, sign up for a twitter account and create a new application, set up API credentials in your twitter tools option, then make sure every new post will post a new tweet, it’s easy and really useful, it’s a big loss if you don’t use this tool.